The effect of consumer rights awareness on attitude and purchase intention in the hotel industry : moderating role of demographic characteristics
Year of publication: |
2021
|
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Authors: | Makanyeza, Charles ; Svotwa, Tendai Douglas ; Jaiyeoba, Olumide Olasimbo |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 8.2021, 1, Art.-No. 1898301, p. 1-18
|
Subject: | Consumer action | consumer attitude | consumer intention | consumer rights | consumer rights awareness | knowledge of consumer rights |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1080/23311975.2021.1898301 [DOI] hdl:10419/270243 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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