The effect of a firm's strategic innovation decisions on its market performance
Choonho Oh, Yongrae Cho and Wonjoon Kim
| Year of publication: |
2015
|
|---|---|
| Authors: | Oh, Choonho ; Cho, Yongrae ; Kim, Wonjoon |
| Published in: |
Technology analysis & strategic management. - Abingdon, Oxfordshire : Routledge, Taylor & Francis, ISSN 0953-7325, ZDB-ID 32138-2. - Vol. 27.2015, 1, p. 39-53
|
| Subject: | creative imitation | existing products for new markets | imitative innovation | innovation strategy | market performance | Innovationsmanagement | Innovation management | Innovation | Imitationsstrategie | Imitation strategy | Marketingmanagement | Marketing management | Produktentwicklung | New product development | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010502639