The effect of a Halal label and label size on purchasing intent for non-Muslim consumers
Year of publication: |
2022
|
---|---|
Authors: | Nugraha, Widya Satya ; Chen, Dennis ; Yang, Shang-Ho |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 65.2022, p. 1-9
|
Subject: | Consumer preference | Halal label | Label size | Purchasing intent | Religion | Konsumentenverhalten | Consumer behaviour | Warenkennzeichnung | Product labelling | Umweltzeichen | Eco-label | Lebensmittel | Food | Handelsmarke | Store brand |
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