The effect of activity identity fusion on negative consumer behavior
Year of publication: |
2019
|
---|---|
Authors: | Hawkins, Matthew A. |
Published in: |
Psychology & Marketing. - Wiley, ISSN 0742-6046, ZDB-ID 2002068-5. - Vol. 36.2019, 4 (15.01.), p. 395-409
|
Publisher: |
Wiley |
Saved in:
Online Resource
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