The effect of advertising on OTC painkillers consumption : a statistical analysis in the regional unit of Florina, Greece
Vasiliki Kipourou and Persefoni Polychronidou
| Year of publication: |
2021
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| Authors: | Kipourou, Vasiliki ; Polychronidou, Persefoni |
| Published in: |
International journal of decision sciences, risk and management : IJDSRM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-7177, ZDB-ID 2515097-2. - Vol. 10.2021, 1/2, p. 1-10
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| Subject: | OTC painkillers | OTCA | advertising effect | consumers' preferences | pharmaceutical marketing | Greece | Griechenland | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbewirkung | Advertising effects |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJDSRM.2021.117566 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012669184