The Effect of Attribute Alignability on Service Evaluation : The Moderating Role of Uncertainty
Year of publication: |
2013
|
---|---|
Authors: | Jin, Sun ; Keh, Hean Tat ; Lee, Angela Y. |
Publisher: |
[S.l.] : SSRN |
Extent: | 1 Online-Ressource (18 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Consumer Research, 39 (4), 831-847, 2012 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2012 erstellt |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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