The effect of bank reputation on loyalty : the moderating role of bank type
Year of publication: |
2024
|
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Authors: | Sharma, Rashmi ; Joshi, Richa |
Published in: |
South Asian journal of business studies. - Bingley : Emerald Publishing Limited, ISSN 2398-6298, ZDB-ID 2887112-1. - Vol. 13.2024, 1, p. 37-55
|
Subject: | Bank reputation | Bank trust | Bank type | Customer centricism | Loyalty | Service quality | Bank | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Reputation | Kundenzufriedenheit | Customer satisfaction | Vertrauen | Confidence | Firmenimage | Corporate reputation |
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