Peer influence in the diffusion of iPhone 3G over a large social network
Miguel Godinho de Matos; Pedro Ferreira; David Krackhardt
| Year of publication: |
2014
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|---|---|
| Authors: | Matos, Miguel Godinho de ; Ferreira, Pedro ; Krackhardt, David |
| Published in: |
Management information systems : mis quarterly. - Minneapolis, MN : Carlson School of Management, University of Minnesota, ISSN 0276-7783, ZDB-ID 405089-7. - Vol. 38.2014, 4, p. 1103-1133
|
| Subject: | Peer influence | homophily | diffusion | community identification | viral marketing | Soziales Netzwerk | Social network | Soziale Gruppe | Social group | Innovationsdiffusion | Innovation diffusion | Virales Marketing | Viral marketing | Social Web | Social web | Soziale Beziehungen | Social relations |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010433228