The effect of bonding, responsiveness and communication on customer retention : the mediating role of customer satisfaction
Gebeyehu Jalu Negassa, Gurudutta Pradeep Japee
Year of publication: |
2023
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Authors: | Negassa, Gebeyehu Jalu ; Japee, Gurudutta Pradeep |
Published in: |
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2675, ZDB-ID 2092673-X. - Vol. 22.2023, 2, p. 115-131
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Subject: | Bonding | responsiveness | communication | customer retention | customer satisfaction | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Kommunikation | Communication | Dienstleistungsqualität | Service quality |
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