The Effect of Brand Ambassador, Brand Image, Product Quality, and Price on Purchase Intention
Year of publication: |
2020
|
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Authors: | Usman, Osly ; Aryani, Yenni |
Publisher: |
[S.l.] : SSRN |
Subject: | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Markenartikel | Brand | Japan | Markenführung | Brand management |
Extent: | 1 Online-Ressource (19 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 31, 2019 erstellt |
Other identifiers: | 10.2139/ssrn.3511672 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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