The effect of brand design on brand gender perceptions and brand preference
Year of publication: |
2015
|
---|---|
Authors: | Lieven, Theo ; Grohmann, Bianca ; Herrmann, Andreas ; Landwehr, Jan R. ; van Tilburg, Miriam |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 49.2015, 1/2, p. 146-169
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand equity | Brand gender | Brand personality | Brand design | Evolutionary psychology |
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