The effect of brand personality and brand satisfaction on brand loyalty : a conceptual paper
Alireza Roustasekehravani (Faculty of Management (FM), Universiti Teknologi Malaysia, Skudai, Malaysia), Abu Bakar Abdul Hamid (International Business School (IBS), Universiti Teknologi Malaysia, Kuala Lumpur, Malaysia), Ali Abdul Hamid (Universiti Utara Malaysia (UUM), Sintok, Kedah Darul Aman, Malaysia)
| Year of publication: |
April-June 2015
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|---|---|
| Authors: | Alireza Roustasekehravani ; Abu Bakar bin Abdul Hamid ; Ali Abdul Hamid |
| Published in: |
Inventi impact: retailing & consumer services. - Bhopal : Inventi Journals, ISSN 2249-099X, ZDB-ID 2821954-5. - 2015, 2, p. 105-121
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| Subject: | Attitudinal loyalty | Behavioral loyalty | Brand satisfaction | Brand personality | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Kundenzufriedenheit | Customer satisfaction | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011477223