The effect of brand value on economic growth: A multinational analysis
Year of publication: |
2019
|
---|---|
Authors: | Ökten, Nuriye Zeynep ; Okan, Elif Yolbulan ; Arslan, Ünal ; Güngör, Mustafa Özgür |
Published in: |
European Research on Management and Business Economics (ERMBE). - Amsterdam : Elsevier, ISSN 2444-8834. - Vol. 25.2019, 1, p. 1-7
|
Publisher: |
Amsterdam : Elsevier |
Subject: | Economic growth | Intangible assets | Brand value | International business |
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