The Effect of Business-Cycle Fluctuations on Private-Label Share: What Has Marketing Conduct Got to Do with It?
| Year of publication: |
2012
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|---|---|
| Authors: | Lamey, Lien ; Deleersnyder, Barbara ; Steenkamp, Jan-Benedict E M ; Dekimpe, Marnik G |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 76.2012, 1, p. 1-20
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