The effect of consumers' individual factors and perceptions on private label purchase behavior
Şeniz Özhan (Tekirdag Namik Kemal University, Turkey), Duygu Talih Akkaya (Yalova University, Turkey), Ozge Habiboglu (Tekirdag Namik Kemal University, Turkey)
Year of publication: |
2020
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Authors: | Özhan, Şeniz ; Akkaya, Duygu Talih ; Habiboglu, Ozge |
Published in: |
Improving marketing strategies for private label products. - Hershey, PA : IGI Global, ISBN 978-1-7998-0258-7. - 2020, p. 277-305
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Subject: | Private label product | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision |
Saved in:
Online Resource
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