The impact of private label brand personality perception on consumers' buying intentions
Dilaysu Cinar (Beykent University, Turkey)
| Year of publication: |
2020
|
|---|---|
| Authors: | Cinar, Dilaysu |
| Published in: |
Improving marketing strategies for private label products. - Hershey, PA : IGI Global, ISBN 978-1-7998-0258-7. - 2020, p. 254-276
|
| Subject: | Private label product | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Türkei | Turkey |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-7998-0257-0.ch012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012125569