Effects of construal level and need for cognition on consumers' responses to temporally framed benefits
Year of publication: |
2019
|
---|---|
Authors: | Youn, Seounmi ; Kim, Hyuksoo |
Published in: |
Journal of Consumer Behaviour. - Wiley, ISSN 1472-0817, ZDB-ID 2094545-0. - Vol. 18.2019, 2 (20.02.), p. 135-150
|
Publisher: |
Wiley |
Saved in:
Online Resource
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