The effect of country of origin on brand equity : an empirical study on generic drugs
Shamindra Nath Sanyal; Saroj Kumar Datta
| Year of publication: |
2011
|
|---|---|
| Authors: | Sanyal, Shamindra Nath ; Datta, Saroj Kumar |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 20.2011, 2, p. 130-140
|
| Subject: | Markenimage | Brand image | Generika | Generic drugs | Herkunftsbezeichnung | Designation of origin | Pharmaindustrie | Pharmaceutical industry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009231633