The prescribing physician’s influence on consumer choice between medically equivalent pharmaceuticals
David Granlund, Niklas Rudholm
| Year of publication: |
2012
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|---|---|
| Authors: | Granlund, David ; Rudholm, Niklas |
| Published in: |
Review of industrial organization : RIO. - Dordrecht [u.a.] : Springer Science + Business Media B.V., ISSN 0889-938X, ZDB-ID 638140-6. - Vol. 41.2012, 3, p. 207-222
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| Subject: | Brand loyalty | Branded Generics | Doctors | Parallel import | Generic competition | Secondary Brand | Arzneimittel | Pharmaceuticals | Ärzte | Physicians | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Generika | Generic drugs | Markenführung | Brand management | Markenimage | Brand image | Wettbewerb | Competition | Pharmaindustrie | Pharmaceutical industry | Grauer Markt | Grey market |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009688210