The effect of culture in forming e-loyalty intentions : a cross-cultural analysis between Argntina and Spain
Year of publication: |
October-December 2015
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Authors: | Belanche Garcia, Daniel ; Casaló Ariño, Luis V. ; Giunalíu Blasco, Miguel |
Published in: |
Business research quarterly : BRQ. - Barcelona [u.a.] : Elsevier España, ISSN 2340-9436, ZDB-ID 2772815-8. - Vol. 18.2015, 4, p. 275-292
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Subject: | e-Service | Internationalization | Cultural diferences | e-Service quality | Satisfaction | e-Loyalty intentions | Spanien | Spain | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Electronic Commerce | E-commerce | Kulturelle Identität | Cultural identity |
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