The effect of customer value and power structure on retail supply chain product choice and pricing decisions
Year of publication: |
June 2018
|
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Authors: | Luo, Zheng ; Chen, Xu ; Kai, Ming |
Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 124502-8. - Vol. 77.2018, p. 115-126
|
Subject: | Product choice | Pricing | Customer value | Power structure | Game theory | Revenue sharing contract | Preismanagement | Pricing strategy | Kundenwert | Lieferkette | Supply chain | Spieltheorie | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour |
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