Retailer's decoy strategy versus consumers' reference price effect in a retailer-Stackelberg supply chain
Yichao Yuan, Tiaojun Xiao
| Year of publication: |
2022
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|---|---|
| Authors: | Yuan, Yichao ; Xiao, Tiaojun |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 68.2022, p. 1-7
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| Subject: | Consumer behavior | Decoy strategy | Game theory | Konsumentenverhalten | Consumer behaviour | Lieferkette | Supply chain | Spieltheorie | Einzelhandel | Retail trade | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.103081 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013366393