The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation
| Year of publication: |
2013
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| Authors: | Rishika, Rishika ; Kumar, Ashish ; Janakiraman, Ramkumar ; Bezawada, Ram |
| Published in: |
Information systems research : ISR ; an information systems journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 1047-7047, ZDB-ID 10819344. - Vol. 24.2013, 1, p. 108-127
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