The effect of customization and gender on customers' attitude
Year of publication: |
July 2016
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Authors: | Wolf, Alana ; Zhang, Lu |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 56.2016, p. 28-32
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Subject: | Customization | Restaurant menu | Gender | Perceived control | Attitude | Konsumentenverhalten | Consumer behaviour | Geschlecht | Gastronomie | Restaurant industry | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality |
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