The effect of decision context on perceived risk in pricing strategies: how managers view uncontrollable environmental forces
| Year of publication: |
2013
|
|---|---|
| Authors: | Forman, Howard ; Hunt, James M. |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 12164173. - Vol. 22.2013, 1 (22.2.), p. 79-86
|