The effect of decision context on perceived risk in pricing strategies: how managers view uncontrollable environmental forces
Year of publication: |
2013
|
---|---|
Authors: | Forman, Howard ; Hunt, James M. |
Other Persons: | Saji, K.B. (ed.) |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 22.2013, 1, p. 79-86
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Pricing | Strategy | Decision making | Risk | Attribution theory | Risk management |
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