The effect of distribution strategy and price on buying decisions minimarkets in Surabaya City, Indonesia
Slamet Riyadi, Donny Arif
| Year of publication: |
2023
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|---|---|
| Authors: | Riyadi, Slamet ; Arif, Donny |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 14.2023, 2, p. 225-235
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| Subject: | distribution strategy | price | buying decisions | minimarkets | Indonesia | Indonesien | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEMR.2023.129913 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014310012