The effect of employee behavior on brand personality impressions and brand attitudes
Daniel Wentzel
| Year of publication: |
2009
|
|---|---|
| Authors: | Wentzel, Daniel |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 37.2009, 3, p. 359-374
|
| Subject: | Markenimage | Brand image | Verkaufspersonal | Salespeople | Motivation | Kognition | Cognition |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003900715