The effect of frequent flyer programs: a case study of the Korean airline industry
Year of publication: |
2010
|
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Authors: | Park, Jin-woo |
Published in: |
Journal of air transport management. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6997, ZDB-ID 1208154-1. - Vol. 16.2010, 5, p. 287-288
|
Subject: | Dienstleistungsqualität | Service quality | Preismanagement | Pricing strategy | Beziehungsmarketing | Relationship marketing | Pfadabhängigkeit | Path dependence | Fluggesellschaft | Airline | Südkorea | South Korea |
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