The effect of identification with a sports team and its performance on the willingness of fans to pay for team products
| Year of publication: |
2021
|
|---|---|
| Authors: | Shtudiner, Zeev ; Tohar, Gilad ; Kantor, Jeffrey |
| Published in: |
Managerial and Decision Economics. - Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - Vol. 43.2021, 3, p. 607-615
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mde.3405 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012633271