The effect of identification with a sports team and its performance on the willingness of fans to pay for team products
Year of publication: |
2022
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Authors: | Shtudiner, Ze'ev ; Tohar, Gilad ; Kantor, Jeffrey |
Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - Vol. 43.2022, 3, p. 607-615
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Subject: | Arbeitsgruppe | Team | Profisport | Professional sports | Sportorganisation | Sport organization | Zahlungsbereitschaftsanalyse | Willingness to pay |
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