The effect of incidental out-of-stock options on preferences
Year of publication: |
2009
|
---|---|
Authors: | Kramer, Thomas ; Carroll, Ryall |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 20.2009, 2, p. 197-208
|
Subject: | Konsumentenverhalten | Consumer behaviour | Produktdifferenzierung | Product differentiation | Präferenztheorie | Theory of preferences | Emotion |
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