Consumer information search behavior and purchasing decisions : empirical evidence from Korea
Year of publication: |
June 2016
|
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Authors: | Jun, Seung-Pyo ; Park, Do-Hyung |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 107.2016, p. 97-111
|
Subject: | Information search behavior | Purchase behavior | Search traffic | Product classification | Mobile search behavior | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Südkorea | South Korea | Produktinformation | Product information | Kaufentscheidung | Purchase decision |
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