The effect of magazine Web site usage on print magazine loyalty
Hanna-Kaisa Ellonen, Anssi Tarkiainen and Olli Kuivalainen
| Year of publication: |
2010
|
|---|---|
| Authors: | Ellonen, Hanna-Kaisa ; Tarkiainen, Anssi ; Kuivalainen, Olli |
| Published in: |
JMM : the international journal on media management. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1424-1277, ZDB-ID 2010027-9. - Vol. 12.2010, 1, p. 21-37
|
| Subject: | Zeitschriftenverlag | Magazine publishing | Markenführung | Brand management | Website | Beziehungsmarketing | Relationship marketing | Finnland | Finland |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008653937