The effect of mobile device usage on creating text reviews
Year of publication: |
2023
|
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Authors: | Park, Keeyeon ; Kim, Hye-jin ; Kim, Jong Min |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 4, p. 1011-1029
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Subject: | Hotel industry | Mobile | Online reviews | Text generation | Word of mouth | Virales Marketing | Viral marketing | Hotellerie | Mobilkommunikation | Mobile communications | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Text | Mobiltelefon | Mobile phone |
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