The Effect of New Product Features on Brand Choice
Year of publication: |
1996
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Authors: | Nowlis, Stephen M. ; Simonson, Itamar |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 33.1996, 1, p. 36-46
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