The dynamic effect of customer equity across firm growth : the case of small and medium-sized online retailers
Year of publication: |
September 2016
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Authors: | Song, Tae Ho ; Kim, Sang Yong ; Kim, Ji Yoon |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 9, p. 3755-3764
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Subject: | Customer Equity | Customer Lifetime Value | Newly Acquired Customer Equity | Retained Customer Equity | Firm Growth | Unternehmenswachstum | Firm growth | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | KMU | SME |
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