The effect of online customer reviews' characteristics on sales
Ewa Maslowska, Edward C. Malthouse, and Stefan F. Bernritter
| Year of publication: |
[2017]
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|---|---|
| Authors: | Maslowska, Ewa ; Malthouse, Edward C. ; Bernritter, Stefan F. |
| Published in: |
Bridging the gap between advertising academia and practice. - Wiesbaden : Springer Gabler, ISBN 3-658-15219-2. - 2017, p. 87-100
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| Subject: | Personalisierung | Personalization | Online-Handel | Online retailing | Werbewirkung | Advertising effects | Einkaufsverhalten | Shopping behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011540319