The effect of online customer reviews' characteristics on sales
Year of publication: |
[2017]
|
---|---|
Authors: | Maslowska, Ewa ; Malthouse, Edward C. ; Bernritter, Stefan F. |
Published in: |
Bridging the gap between advertising academia and practice. - Wiesbaden : Springer Gabler, ISBN 3-658-15219-2. - 2017, p. 87-100
|
Subject: | Personalisierung | Personalization | Online-Handel | Online retailing | Werbewirkung | Advertising effects | Einkaufsverhalten | Shopping behaviour |
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