The effect of online search volume on financial performance : marketing insight from Google trends data of the top five US technology firms
Year of publication: |
2021
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Authors: | Liu, Ran ; An, Enxi ; Zhou, Wenkai |
Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 29.2021, 4, p. 423-434
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Subject: | Google Trends | Search engine | Word of mouth | eWOM | Performance | Social Media | Suchmaschine | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Social Web | Social web | Unternehmenserfolg | Firm performance | USA | United States | Internet |
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