The effect of perceived message choice on persuasion
Year of publication: |
2009
|
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Authors: | Schlosser, Ann E. ; Shavitt, Sharon |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 19.2009, 3, p. 290-301
|
Subject: | Marketingmanagement | Marketing management | Werbung | Advertising | Interaktive Medien | Interactive media | Produktinformation | Product information | Konsumentenverhalten | Consumer behaviour | Varianzanalyse | Analysis of variance |
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