The Effect of Perceived Product Quality, Brand Personality, and Loyalty on Brand Switching Intention of Technological Products
Year of publication: |
[2022]
|
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Authors: | Hanifati, Lidya ; Salehudin, Imam |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Produktqualität | Product quality | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Markenartikel | Brand | Kundenzufriedenheit | Customer satisfaction |
Extent: | 1 Online-Ressource (17 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: The South East Asian Journal of Management, 15(2), 169-187 (2021). https://doi.org/10.21002/seam.v15i2.13336 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 24, 2021 erstellt |
Other identifiers: | 10.2139/ssrn.4001110 [DOI] |
Classification: | M31 - Marketing ; L15 - Information and Product Quality; Standardization and Compatibility |
Source: | ECONIS - Online Catalogue of the ZBW |
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