The effect of perceived trust on electronic commerce : shopping online for tourism products and services in South Korea
Year of publication: |
2011
|
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Authors: | Kim, Myung-ja ; Chung, Namho ; Lee, Choong-Ki |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 32.2011, 2, p. 256-265
|
Subject: | Online-Handel | Online retailing | Tourismuswirtschaft | Tourism industry | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Kundenzufriedenheit | Customer satisfaction | Südkorea | South Korea |
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