Do loyalty groups differ in the role of trust in online tourism shopping? : a process perspective
Year of publication: |
2012
|
---|---|
Authors: | Kim, Myung-Ja ; Chung, Namho ; Lee, Choong-Ki ; Kim, Joung-man |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 29.2012, 3/4, p. 352-368
|
Subject: | Tourismusmarketing | Tourism marketing | Beziehungsmarketing | Relationship marketing | Website | Kundenzufriedenheit | Customer satisfaction | Vertrauen | Confidence | Südkorea | South Korea |
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