The effect of plausible and exaggerated reference prices on consumer perceptions and price search
Year of publication: |
1988
|
---|---|
Authors: | Urbany, Joel E. |
Other Persons: | Bearden, William O. (contributor) ; Weilbaker, Dan C. (contributor) |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 15.1988, 1, p. 95-110
|
Subject: | Konsumentenverhalten | Consumer behaviour | Preis | Price |
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