The effect of price bundling on consumer perceptions of value
Year of publication: |
2001
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Authors: | Naylor, Gillian ; Frank, Kimberly E. |
Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 15.2001, 4-5, p. 270-281
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