The effect of price bundling on consumer perceptions of value
Year of publication: |
2001
|
---|---|
Authors: | Naylor, Gillian ; Frank, Kimberly E. |
Published in: |
Journal of Services Marketing. - MCB UP Ltd, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 15.2001, 4, p. 270-281
|
Publisher: |
MCB UP Ltd |
Subject: | Pricing strategy | Value | Surveys | Consumer attitudes |
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