The Effect of Price Changes in Luxury Goods
During the COVID-19 crisis, luxury brands responded differently to sales shortfalls: some raised prices while others offered discounts. As research on the effect of price changes in luxury is scarce, a qualitative study was conducted to understand luxury consumers' responses to price changes, provide managerial implications, and extend existing literature.
Year of publication: |
2022
|
---|---|
Authors: | Theiss, Vanessa ; Noll, Laura |
Published in: |
Marketing Review St.Gallen. - ISSN 1865-7516. - Vol. 39.2022, 1, p. 24-31
|
Publisher: |
St.Gallen : Thexis Verlag |
Saved in:
freely available
Saved in favorites
Similar items by person
-
The effect of price changes in luxury goods
Theiss, Vanessa, (2022)
-
Kunstmarkt: Hypes, Trends, Geschmackskonzentrationen
Nixdorf, Jutta, (2020)
-
Kunstmarkt : Hypes, Trends, Geschmackskonzentrationen
Nixdorf, Jutta, (2020)
- More ...