The effect of private brands on leveraging service quality and satisfaction
Year of publication: |
2014
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Authors: | Herstein, Ram ; Gilboa, Shaked ; Gamliel, Eyal |
Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 35.2014, 3, p. 222-235
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Subject: | service quality | private brands | restaurants | health and fitness clubs | customer satisfaction | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Markenführung | Brand management | Gastronomie | Restaurant industry | Konsumentenverhalten | Consumer behaviour |
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