The role of private label brands in enhancing service satisfaction in the hotel industry : comparing luxury and boutique hotels
Year of publication: |
April-June 2018
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Authors: | Herstein, Ram ; Gilboa, Shaked ; Gamliel, Eyal ; Bergera, Ron ; Ali, Alisha |
Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 39.2018, 2, p. 140-155
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Subject: | Hotel | boutique | private label | service | Hotellerie | Hotel industry | Handelsmarke | Store brand | Luxusgüter | Luxury goods | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
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