The effect of product variety on purchase probability
| Year of publication: |
2007
|
|---|---|
| Authors: | Heitmann, Mark ; Herrmann, Andreas ; Kaiser, Christian |
| Published in: |
Review of Managerial Science. - Springer. - Vol. 1.2007, 2, p. 111-131
|
| Publisher: |
Springer |
| Subject: | Product variety | Mediator analysis | Regret | Evaluation costs | Product utility |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10008515446